Marketing to the Federal Government (Competitive Intelligence, Benchmarking, Capability Statement)
Knowing how to access relevant information and how to use it is key to the development of an achievable company strategy. There is so much information available that it can become overwhelming and in some cases, frustrating.
This workshop provides participants a detailed and practical understanding of:
How to use the main databases available to search for federal procurement opportunities
How to manage the information and transform it into business intelligence
How to develop a competitive intelligence strategy
Tips on how to refocus your marketing tools and materials